Helping Millions Save on Everyday Expenses

We know that accidents can be expensive. That’s why we’re in the business of helping our clients help their customers save money with insurance and non-insurance products.

Millions of individuals across North America benefit from our extensive direct-to-consumer programs, saving money on everyday expenses.

Health Care

We offer a range of insurance and non-insurance discount memberships that help consumers significantly reduce out-of-pocket health-related expenses.

Customers receive the benefits of:

  • Dental care savings
  • Discounts on vision and hearing
  • Discounts on brand name and generic prescription medications
  • 24/7 access to licensed doctors via computer, phone or mobile device

These memberships are accepted by nationwide provider networks.


Our auto discount membership programs help consumers pay for car maintenance and repair costs — with the option to add home benefits.

Customers receive the benefits of financial relief from:

  • Auto repairs
  • Tire and wheel damage
  • Roadside breakdown
  • Towing
  • Maintenance costs

These programs also provide discounts on rental cars and an auto expert hotline.

The optional home benefits include savings on expenses such as appliance and electrical repairs.

Coverdell’s Direct to Consumer Programs

Our direct-to-consumer programs come with full administrative support from our team of trained and trusted experts.

A multi-channel strategy approach ensures effectiveness of your direct-to-consumer program. We work closely with each of our clients to create tailored programs to meet your customers’ needs.

We incorporate the following in our direct response:

  • Television
  • Mail
  • Phone
  • Email
  • Web

Direct-to-Consumer Brands

Our direct-to-consumer programs are under the following brands:

  • Carefree Dental

    Carefree Dental

    With the Carefree Dental Card, customers can receive premium dental care without the financial burden.

    No contracts, just a month-to-month membership with a low monthly payment. One card can be used for the entire family.

    Learn about Carefree Dental»
  • Reassurance Dental

    Reassurance Dental

    Reassurance Dental is an affordable dental discount plan that provides customers up to 50% savings on dental, vision and prescription expenses.

    Routine check-ups, X-rays, root canals, fillings, dentures, crowns, braces and other dental services are eligible for discounts, as well as some vision and prescription costs.

    Learn about Reassurance Dental»
  • Carefree M.D.

    Carefree M.D.

    Consumers can find faster, easier answers to their medical problems with Carefree M.D. Members can call or video chat with their medical provider 24/7 — without ever leaving the house for a visit to the doctor’s office.

    Members may also schedule appointments online. There are no copays with Carefree M.D.

    Learn about Carefree M.D.»
  • Carefree Auto

    Carefree Auto

    To assist with the expenses of owning a car — both expected and unexpected — the Carefree Auto membership provides big savings on repairs, emergency roadside assistance, routine maintenance and tire and wheels.

    Customers also enjoy the benefits of discounts on rental cars and access to a Carefree Auto expert hotline, all for a low monthly payment.

    Learn about Carefree Auto»

    To offset rising prescription drug costs, provides non-insured health discount benefits through discounts on prescription drug expenses.

    Customers receive up to 85% off brand name and generic prescription drugs at more than 65,000 pharmacies nationwide.

    Learn about»