About Us
We help businesses and associations of all kinds generate new revenue streams, increase customer satisfaction and member retention.

2,000 +
Clients
128M +
Small business professionals and consumers
$300M +
Member-driven revenue
8
Locations across US
300 +
Affinity experts
300K +
Customer care reaches annually
200 +
Years of experience
652
Volunteer hours annually
Why Choose Us?
Innovation
- Multi-channel integration
- Forward-thinking strategic planning
- Cutting-edge digital marketing automation
Experience
- 50+ years of marketing
- 20 years in administration
- Award-winning customer service
Trusted Partners
- Financial institutions
- Insurance carriers
- Fortune 500 companies
- National brokers
Regulatory Compliance
- In-house legal and compliance
- Compliance in all required states
- Founding member of the Consumer Health Alliance
Coverdell Senior Leadership
Our leadership team is comprised of industry experts with decades of experience in the insurance and affinity space. We are dedicated to providing our clients with the best possible service and solutions.

Vince DeBenedetto
Chairman Emeritus

Michael Westwood
President

Vickie Mellon
Cheif Customer Experience Officer

Dave Putman
Chief Operations Officer

Sarah McCabe
Chief Information Officer

Mike DiVito
Vice President, Business Development