Insurance companies maintain steady direct mail through end of 2009
Chicago (February 25, 2010)—Direct mail is still a formidable force in the insurance industry. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that insurance companies upheld direct mail volumes throughout 2009, despite budget cuts and the growing strength of social media.
Mintel Comperemedia saw modest changes in insurance direct mail during 2009: life insurance offers rose 9% from 2008, health insurance offers increased 4%, and property and casualty direct mail declined 5%. In contrast, credit card direct mail fell by approximately one-third.
Daniel Hayes, VP of insurance services at Mintel Comperemedia, comments:
“Insurance companies continue to rely on direct mail to communicate with clients and prospective clients. In the face of social media, direct mail is still one of the best ways to put an insurance offer in front of an unfamiliar client. It can even drive people towards a company’s social media website. Direct mail’s strength lies in its ability to present ample information and to cement a company’s brand message with other media forms.”
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