Vertrue Incorporated, Coverdell’s parent company, through its subsidiaries offers a wide range of member-based programs including:
Personal Security -- Identity Protection
In 2005, more than 10 million Americans were victims of the fastest-growing white-collar crime in the U.S -- identity fraud. The security and privacy programs offered by Vertrue's subsidiaries help members locate their personal information that’s in the public domain, and then monitor and control its use. Benefits include credit card registration, credit monitoring and identity theft insurance; easy access to Social Security information, medical records, and driving records for most states; and reduced-rate legal and financial counseling. Through the programs, members can get copies of their credit report and credit score as well as automatic weekly credit and fraud alerts, enabling them to quickly identify fraudulent activity and reinstate their good name.
Healthcare and Wellness
Every year, Americans spend more than $500 billion on out-of-pocket healthcare expenses. Vertrue, through its subsidiaries’ programs, helps uninsured or underinsured Americans, an estimated 60 million people, by offering discounts on virtually all healthcare products and services. This year, 2006, Vertrue continued to sponsor more than $15 million-worth of pharmacy savings cards. Last year, one of Vertrue’s subsidiaries launched one of the first healthcare savings programs that offered 100% in-language service for the Hispanic community, Ahorros Saludables. Members can save from 5% up to 60% at more than 500,000 participating medical, dental, vision, hearing and chiropractic professionals, and on prescriptions at almost all pharmacy chains nationwide; up to 60% off gym memberships; 10% to 30% off cosmetic and other elective medical procedures; and 10% to 30% off alternative care services like nutritionists, personal trainers, and more.
Personal Property -- Homes and Autos
Americans spend $1.3 trillion dollars buying homes and another $400 billion buying used cars each year. Vertrue's subsidiary, Bargain Network, Inc., is the leading source for great deals on homes and automobiles in the U.S. Members can use Bargain Network’s online search tools to locate cars for as low as $500 and homes for as little as $10,000, and auto and home specialists are available for live, personalized assistance. Members of Bargain Home can save up to 50% on over 250,000 homes, including foreclosures, HUD and VA sites, and other properties -- and can also enjoy down-payment assistance and help in getting mortgage loans. Members of Bargain Auto can save up to 70% on nearly 1 million used cars from police impounds, repo lots, public auctions and more -- and can also benefit from free emergency roadside assistance as well as help in identifying “lemons.” Bargain Network does not accept payments for its listings, so members can avoid intrusive sales efforts, spam, and banner ads and instead receive objective information. Included in Bargain Network's database are over 1.5 million home and auto listings and price comparisons for over 2 million products online.
Shopping and Entertainment
Consumer spending accounts for about two-thirds of the economic activity in the U.S. Programs offered by the Vertrue family of subsidiaries provide members with significant savings at top-name merchants catering to shopping, dining, travel and entertainment, and home and small businesses needs. Members can access up to 20% savings at thousands of restaurants nationwide; up to 20% savings at department stores, brand-name retailers, home entertainment centers and stores; up to 30% off theme park admissions across the nation, including many popular attractions in Florida and California; and up to 50% on travel, including airfares, car rental, hotel stays, cruise and vacation packages, and more.
Personals
More than 68 million single adults live in North America alone. Lavalife Inc., a Vertrue subsidiary and the world’s largest independent, technology-based dating service of its type, helps make single life positive and fulfilling for many of them. Lavalife builds members’ self-esteem by enabling singles to connect with others looking for the same dating experience, whether that’s a relationship or an intimate encounter. Singles can choose from three unique communities where they can exchange email and messages; can access telephone-based services and contact urbanites in their chosen region in 40 cities throughout North America and Australia; and, with Lavalife Mobile, keep connected on the move via text messaging or WAP browsing using their cell phones. Each day, more than 1.2 million singles enjoy the encounter of their choosing with other singles through Lavalife.
