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Loyalty

Coverdell is renowned for bringing custom loyalty marketing initiatives to life for clients in our Canadian markets. Drawing on our expertise in analytics, market research and loyalty marketing, we work with you to develop an effective, customer-driven solution that will enhance customer experiences, surpass customer relationship goals and produce more from your sales and marketing dollars. Coverdell offers our partners a strong, measurable return on investment (ROI) through creative programs that maximize Customer Lifetime Value and help deliver true brand loyalty.

As part of our turn-key loyalty program development and management, Coverdell offers advanced online tools, exceptional customer service and impeccable delivery at the moment of truth. Our innovative Customer Relationship Management (CRM) platform serves more than 7 million program members and offers tremendous flexibility and security.

Coverdell Loyalty programs help clients:

• Understand customer needs at the market and individual levels
• Design marketing initiatives that speak to your customers
• Deliver a relevant experience that produces results
• Build long-term, profitable relationships that stand the test of time and competition
• Segment and evaluate outcomes

Our full-service offering includes:

• Program Design & Implementation: comprehensive customer relationship strategies for achieving true customer loyalty and exceeding program business objectives
• Program Analytics & Reporting: thorough analysis of member data, program health and effectiveness in achieving program goals
• Database Management: management and tracking of member profiles, points and rewards currency as well as rewards and benefit usage
• Rewards Sourcing & Benefits: custom rewards catalog design with full selection of merchandise items and the largest gift card portfolio
• Customer Relationship Management: call center services as well as online customer support
• Fulfillment Services: personalized delivery services for rewards
• Online Creative & Web Production Services: member websites, email campaigns, banners and promotions

 

Coverdell's Loyalty Programs Help You:

• Understand your customers
• Design relevant marketing programs
• Build long-term, profitable relationships
• Segment and evaluate results