Affinity Marketing

Coverdell offers clients a true affinity marketing partnership to help you generate incremental revenue, attract new customers, strengthen existing relationships and enhance brand loyalty. Starting from a broad range of products and services, Coverdell will work with you to develop a customized solution that meets your business goals and your customers' needs. Our strategy-first approach ensures that we create a solution that includes the benefits most appropriate for your customer base and produces measurable results.

To help you market your program more effectively and maximize your return, Coverdell manages all marketing efforts through complementary marketing channels including telemarketing, direct mail, and statement marketing. We also handle all back-end administration including customer service, retention, fulfillment and billing, enabling you to enjoy even greater returns.

Our full-service offering includes:

Campaign Planning & Implementation: comprehensive, proven marketing strategies via direct mail, telemarketing and Internet channels
Database Management: member billing and renewals as well as tracking benefit usage
Customer Relationship Management: call center services as well as online customer support
Benefit Sourcing & Fulfillment: revenue-generating benefits with fulfillment capabilities
Offline Creative & Print Production Services: direct mail, membership materials and other member communications
Online Creative & Web Production Services: emails, banners, landing pages and member websites
Strategic Analysis & Modeling: data-driven methodologies used to build predictive response models that support all marketing initiatives
Detailed Reporting: detailed results provided for every campaign

To learn more about the products and services we offer in the United States and Canada, click on the links provided to the right.

Build revenue and customer relationships

Affinity Marketing

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