Sarah Chane Abend
Vice President, Marketing Strategy
In her current role at Coverdell, Sarah Chane Abend is responsible for overseeing marketing strategy and analytics to deliver superior campaign results for clients and partners. This includes modeling and segmentation, testing, reporting and analysis, as well as consumer insight and new product/channel/segment initiatives.
Prior to joining Coverdell, Ms. Abend managed business-to-business direct response campaigns in publishing and for a national waste management firm.
Ms. Abend received her Bachelor of Science degree in Journalism from the University of Florida and an M.B.A. in Marketing from Georgia State University.
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